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Marketing and Communications

Services for New and Growing International School

Starting or running an independent or international school is challenging enough without having to worry about how you are going to become visible, what communications channels to use, and all the elements involved in setting up a comprehensive marketing and communications strategy. Our tried and tested process takes you from the pre-planning phase through to the operational phase with the peace-of-mind that we are taking care of all the details as we go along.

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Below is an example of what the phases could include. Every international school's marketing needs are unique, so the elements will be customized to your needs.

Phase 1: Pre-Planning

In this phase, we do our market research and assist in developing a business case for your marketing function. This is achieved through a number of channels including:

  • Local and international market research.

  • Business market research.

  • Internal and external interviews.

  • Surveys.

  • ​Analysis of available marketing channels.

Phase 2: Planning

Planning is critical. We have to establish what we want to achieve and what resources we can allocate to achieve them.​

  • Collaboratively develop a bespoke integrated marketing and communication strategy for your school.

  • Setup of marketing and communications budget.

Phase 3: Establishment

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​This phase is where we start to see the the fruition of our planning. All the elements are pulled together to create your school's unique brand identity:

  • Advice and support on recruiting the right team.

  • Creation of essential marketing communications documents and templates.​

  • Management of ‘brand bible’ creation.

  • Management of the entire website development process.

  • Set-up of social media accounts and guidelines.

  • Management of basic admissions and sales collateral.

  • Training:

    • Customer service training (internal and external).

    • Telephone etiquette training.

    • Basic internal and external communications training.

Black and White Star in Circle

Phase 4: Operational

The operational phase is where we start to collaboratively implement all the marketing and communications strategies for your school:

  • Brand reveal and website launch.

  • Paid and unpaid social media strategy implementation.

  • Launch of above-the-line and below-the-line marketing elements.

  • Off-page SEO strategy implementation.

  • Ongoing on-page SEO implementation.

  • Internal and external communications implementation.

  • Ongoing training for faculty and staff.

Contact Us

International School Marketing Services

Building Your Brand Through Consultation and Collaboration

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Full Service School Marketing

A Bespoke Approach

Let Darren Brews Marketing become an integral part of your management team. Leave the hard work to us as we develop, implement, and refine your school's marketing and communications strategy.

Individual Marketing Services

A Targeted Approach

If you are looking to collaborate with us in regards to only certain components of your school's marketing and communications initiatives, we will customize a solution to suit your needs.

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Business Organization

Additional School Services

A Holistic Approach

Take your international school from good to great with additional services that include faculty professional development sessions, grade level classroom presentations, 360 climate surveys, and more.

Continued Marketing Support

A Long-Term Approach

Effective Marketing and Communications strategies look at the long-term goal of the school. Our approach is to remain part of your team and experience the growth of your school with you.

Brand Strategy

All our independent and international school marketing and communications services are customizable. When required, we consult with industry experts in an effort to provide the most comprehensive offering to our partner schools.

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